About valucentric

Values You Can Depend On not only speaks to the appraisal report. Valucentric was founded on the cornerstones of customer service, quality reporting, and technological advancement. Valucentric is dedicated to improving the client experience by exceeding expectations. We value the quality of our work as much as the speed with which we complete it. Our clients enjoy a level of service that comes only with the broad range of experience that we have attained – and we pride ourselves on serving them with speed, accuracy, and integrity.

Meet Valucentric Management


Leeland Trice

Direct Phone: 410.912.2031

Lee Trice earned an Economics Degree from the University of Maryland and is a designated member of the Appraisal Institute – the largest real estate appraiser association in the United States – and the Royal Institute of Chartered Surveyors (RICS) – the oldest and largest group or real estate professionals in the world. Lee is a Certified General Appraiser in Maryland, Delaware and Virginia – as well as a Maryland Real Estate Broker. Lee has also been a speaker at many industry conferences and events. Lee has also served on the Salisbury University Foundation Board of Directors, where he has held the positions of Vice-Chair, Treasurer, and Chair of the Investment Committee.

PRINCIPAL: Tom Schurer

Tom Schurer

Direct Phone: 847.348.0586

Tom started in the appraisal business in 1994 and has owned and operated a residential appraisal firm in the Chicago market since 1997. Tom has appraised over 10,000 pieces of real estate and supervises as many as 35 appraisers. Tom’s focus has always been on quality and this is evident by his loyal customers. Tom has mentored 15 licensed or associate appraisers; all of which are now certified and still active. He has always believed in teaching appraisers the right way to approach the business and the manner in which to complete a quality report. Tom is certified in both Illinois and Wisconsin. Member affiliations include Illinois Coalition of Appraisal Professionals (since 1999), Past President of Illinois Association of Certified Real Estate Appraisers (IACREA), The Chicago Association of Realtors (since 1996) and Collateral Risk Network (CRN).

PRINCIPAL: Jason Goldberg

Jason Goldberg

Direct Phone: 847.480.9885

Jason began his career in 2001 at Donald Zimmerman and Associates. While there, he learned the residential and commercial side of the appraisal business. He opened JSG Real Estate in April of 2004. He has also mentored a number of associates while focusing on the technology side of the business. Jason has appraised over 7,500 pieces of residential real estate. Jason graduated with a BA in Economics from the University of Iowa in 1996. He currently is certified in Illinois, Missouri and Kansas. He is currently a member of the National Association of Independent Fee Appraisers, the Chicago Association of Realtors and the Illinois Coalition of Appraisal Professionals and Collateral Risk Network (CRN). Jason is the current commissioner of Deerfield Youth Baseball.