About Us

Valucentric is a national Real Estate Valuation Firm employing both Commercial & Residential Staff Appraisers. The company is a partnership of successful valuation professionals who have united to build a brand signifying excellence. Valucentric is not an Appraisal Management Company. We service a broad spectrum of clients, including Lenders, Credit Unions, AMCs, Attorneys, and Property Owners. Valucentric is able to centralize many administrative functions, which allows the Managing Directors in our various markets to focus on our Clients and our Valuation Team.

Executive Management Team


Direct Phone: 410.912.2031

Email: ltrice@valucentric.com

Lee Trice earned an Economics Degree from the University of Maryland and is a designated member of the Appraisal Institute - the largest real estate appraiser association in the United States - and the Royal Institute of Chartered Surveyors (RICS) - the oldest and largest group or real estate professionals in the world. Lee is a Certified General Appraiser in Maryland, Delaware and Virginia – as well as a Maryland Real Estate Broker. Lee has also been a speaker at many industry conferences and events. Lee has also served on the Salisbury University Foundation Board of Directors, where he has held the positions of Vice-Chair, Treasurer, and Chair of the Investment Committee.


Tom Schurer

PRINCIPAL: Tom Schurer

Direct Phone: 847.348.0586

Email: tschurer@valucentric.com

Tom started in the appraisal business in 1994 and has owned and operated a residential appraisal firm in the Chicago market since 1997. Tom has appraised over 10,000 pieces of real estate and supervises as many as 35 appraisers. Tom’s focus has always been on quality and this is evident by his loyal customers. Tom has mentored 15 licensed or associate appraisers; all of which are now certified and still active. He has always believed in teaching appraisers the right way to approach the business and the manner in which to complete a quality report. Tom is certified in both Illinois and Wisconsin. Member affiliations include Illinois Coalition of Appraisal Professionals (since 1999), Past President of Illinois Association of Certified Real Estate Appraisers (IACREA), The Chicago Association of Realtors (since 1996) and Collateral Risk Network (CRN).


Tom Schurer

PRINCIPAL: Jason Goldberg

Direct Phone: 847.480.9885

Email: jgoldberg@valucentric.com

Jason began his career in 2001 at Donald Zimmerman and Associates. While there, he learned the residential and commercial side of the appraisal business. He opened JSG Real Estate in April of 2004. He has also mentored a number of associates while focusing on the technology side of the business. Jason has appraised over 7,500 pieces of residential real estate. Jason graduated with a BA in Economics from the University of Iowa in 1996. He currently is certified in Illinois, Missouri and Kansas. He is currently a member of the National Association of Independent Fee Appraisers, the Chicago Association of Realtors and the Illinois Coalition of Appraisal Professionals and Collateral Risk Network (CRN). Jason is the current commissioner of Deerfield Youth Baseball.